The surge in fake online reviews is fueling e-commerce scams, which mislead shoppers into purchasing substandard or non-existent products.
Scamnews.info reports that fraudsters are increasingly paying for positive reviews on popular platforms like Amazon, eBay and other online marketplaces to boost the credibility of their products.
These reviews often describe high quality and excellent customer service, tricking consumers into making a purchase. Once the transaction is complete, the victim receives a fake item or nothing at all.
Regulators and e-commerce platforms are taking steps to combat the rise in fake reviews, but the sheer volume of fraudulent activity makes this a daunting task.
Consumers are advised to be cautious, double-check multiple reviews and look for generic or overly enthusiastic endorsements that could indicate a fake review.
Despite these efforts, the prevalence of fake reviews continues to challenge the integrity of online shopping, putting consumers at risk.